If you’re like me, you haven’t thought much about LinkedIn lately. I’m happy with my job. I love the company I work for. I love the people here. I’m not looking for a change, so I didn’t think about LinkedIn much when I was checking my social feeds.It's never too late to start building your personal brand, and LinkedIn is a great place to start. Click To Tweet
If you haven’t looked at LinkedIn in awhile, you’re in for a surprise. It’s good now. They’ve updated the profile settings so you can instantly see someone’s job title, but better than that, you can read a summary of what problems they solve. Take a look:
If it’s been awhile since you logged into LinkedIn, make sure you add a few things to your profile.
Update your summary with what you do. If you haven’t updated it recently, you’ll see your job title there. That’s great and all, but people want to know what you do. It makes you human. Take advantage of that.
The next thing to update is media. If you speak at conferences, write articles for popular blogs, or if you have videos of yourself you’d like to showcase, you can add them to your media now.
The last thing to do is look for interesting LinkedIn groups that deal with your industry. Join a few groups and observe who’s contributing in them. If you have something to offer, share, or a tip – do it. This is the key to making LinkedIn work for you.
Your goal should be to share good articles and tips with your network and the groups you join. You’ll quickly build your reputation as a subject matter expert in your field, and this only brings great things to your career. You actually become more valuable to your current employer this way.
Leverage the fact that the world knows you, what you do, and how you do it in your next review.