This lesson is one I learned by watching the owner of the shop, and doing the opposite of what he did. Customer service will make or break your business. I can’t say that enough. I’ve watched fantastic ideas and businesses fail because of poor customer service and ego. Let’s look at a few examples of…
One of the most important things to consider before opening the doors to your new business either online or a local brick and mortar store, is to know the image or brand you want people to associate with it. Let’s start by looking at businesses you know and the brand they use to tell their…
Trust yourself I’ll never forget the first tattoo I gave. I was lucky to have lots of friends that were young and wanted free tattoos. My roommate at the time was the first to step up to the plate to let me practice the skills I’ve been working on for the last year. I got…
You have to start somewhere I was eager to do my first tattoo. The owner of the shop I worked at was also apprenticing me, so he pulled me aside one day after rebuilding one of his older tattoo machines. “Today, we’re buying your first machine”, he tells me. I was mentally ready. I was…
I spent about ten years of my life as a tattoo artist before moving into the tech industry. It was a roller coaster of a ride, but I loved it. One of the best lessons I learned while I was apprenticing was the importance of running the business before I focused on the tattooing itself….
Using video to market yourself or your business on social media is a necessity. If you want to build your reputation online, or just compete in your business market, you’ll need to get familiar with the basics of using video to promote yourself. It’s easier than you think though. You already own all the equipment…
I have one of the most unique job descriptions of anyone I know. At work, I’m in charge of helping employees build their personal brand. I talk to them about their social media accounts and how to leverage those. I talk about the importance of creating meaningful content on topics they know a lot about….
Creating content is a big part of any businesses marketing efforts. You want to get the word out about what you do and how you do it. The easiest way to do that is by telling stories about your customers and your product. That’s great if you’re comfortable writing. It’s also great if you have…
As someone who grew up in tech, I’m no stranger to Imposter Syndrome. I started out learning basic HTML back in the dial-up days when Yahoo was actually a Stanford.edu URL and Microsoft Frontpage was still a few years away. It was fun to learn something new, but even though HTML was new, I still…
Instagram was always a chore for me. I love the platform, but what do you do when you’re kinda boring like me? Taking advantage of social media is the cornerstone of building your personal brand in today’s landscape. In fact, writing articles and sharing them on Twitter, or posting blog posts on LinkedIn are second…
