You have to start somewhere I was eager to do my first tattoo. The owner of the shop I worked at was also apprenticing me, so he pulled me aside one day after rebuilding one of his older tattoo machines. “Today, we’re buying your first machine”, he tells me. I was mentally ready. I was…
Photo by Julia Giacomini on Unsplash I spent about ten years of my life as a tattoo artist before moving into the tech industry. It was a roller coaster of a ride, but I loved it. One of the best lessons I learned while I was apprenticing was the importance of running the business before…
Using video to market yourself or your business on social media is a necessity. If you want to build your reputation online, or just compete in your business market, you’ll need to get familiar with the basics of using video to promote yourself. It’s easier than you think though. You already own all the equipment…
Photo by Daniel Cheung on Unsplash I have one of the most unique job descriptions of anyone I know. At work, I’m in charge of helping employees build their personal brand. I talk to them about their social media accounts and how to leverage those. I talk about the importance of creating meaningful content on…
Creating content is a big part of any businesses marketing efforts. You want to get the word out about what you do and how you do it. The easiest way to do that is by telling stories about your customers and your product. That’s great if you’re comfortable writing. It’s also great if you have…
This is a dog, not a taco. As someone who grew up in tech, I’m no stranger to Imposter Syndrome. I started out learning basic HTML back in the dial-up days when Yahoo was actually a Stanford.edu URL and Microsoft Frontpage was still a few years away. It was fun to learn something new, but…
Instagram was always a chore for me. I love the platform, but what do you do when you’re kinda boring like me? Taking advantage of social media is the cornerstone of building your personal brand in today’s landscape. In fact, writing articles and sharing them on Twitter, or posting blog posts on LinkedIn are second…
If you’re like me, you haven’t thought much about LinkedIn lately. I’m happy with my job. I love the company I work for. I love the people here. I’m not looking for a change, so I didn’t think about LinkedIn much when I was checking my social feeds. If you haven’t looked at LinkedIn in…
I was recently introduced to a new free iOS app that makes captioning video super easy. Apple Clips lets you record video, add effects, and more importantly (for me) automatically adds captions as you record. It’s no secret that video is king when it comes to getting attention on social media. The problem was that…
Last year I posted a little video talking to my son about getting bullied at school because he was growing out his hair to donate it. I wasn’t trying to go viral. In fact, I didn’t think anyone would see it besides a few friends on Facebook. A year later, that video has over 100…
